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Can ‘‘Men’’ Stop Rape?

Visualizing Gender in the ‘‘My Strength is Not for Hurting’’ Rape Prevention Campaign

Washington University in St. Louis, mjmurphy{at}wustl.edu

The study analyzes the ‘‘My Strength is Not for Hurting’’ rape prevention public media campaign through the lens of feminist visual culture studies, arguing that the campaign sends contradictory and confusing messages to boys and men about rape and sexual assault. It also touches on the implications of the campaign’s appropriation of a commercial advertising aesthetic; the tendency to objectify women and silence their voices; and complications resulting from efforts to include racial and sexual diversity.

Key Words: Men Can Stop Rape • rape • sexual assault • sexual violence • rape prevention • rape prevention campaigns • public health • media

This version was published on October 1, 2009

Men and Masculinities, Vol. 12, No. 1, 113-130 (2009)
DOI: 10.1177/1097184X09331752


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