Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Men and Masculinities
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Rubin, R.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Men Talking about Viagra

An Exploratory Study with Focus Groups

Rona Rubin

Canterbury Christ Church University College

The aim of this study was to explore men’s attitudes to Viagra in a social context. Two focus groups were established. The first comprised six members of a sports club; the second included three patients attending a clinic for men with erectile dysfunction, aged between 45 and 65. Each group met for one hour. Interpretative phenomenological analysis was used to identify themes. Analysis indicated the overriding theme for the first group of maintaining a masculine image through denial of any deliberate knowledge of or interest in the topic; for the second group, there was a theme of sadness at being unable to "confess" their problem because of potential loss of masculine image. Men in group contexts talk about Viagra in ways that serve to project a masculine image. Masculine image may be more important to men than their health.

Key Words: sexual dysfunction • masculine image • Viagra

Men and Masculinities, Vol. 7, No. 1, 22-30 (2004)
DOI: 10.1177/1097184X03257439
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?